Gillette's Lost Opportunity

Gillette had a chance to make a positive statement and rally men to Gillette. 

Instead they went full Social Justice Warrior.

Never go full Social Justice Warrior.

Instead of making that piece of Shiite misandrist ad, imagine if Gillette had made this:

Begin Scene...

'In a time of self reflection' [flash-grainy images of Harvey Weinstein, Terry Crews testifying before congress, etc]

'Let us celebrate all that is good about men...'

[Flash] the Cajun Navy during Hurricane Harvey...

[Flash] a step-dad teaching his step-son how to shave...

[Flash] a quartet of young men pushing an old ladies' broken down car out of the road...

[Flash] a middle-aged dad coming out of the drug store with tampons for his 14 year old daughter...

[Flash] a pair of young Marines helping a 90 year marine off a jet at Iwo Jima... 

[Flash] fire fighters cleaning up after a call...

[Flash] father and son sit vigil at Grampa's death bed...

[Flash] two teenage boys dig an old man's car out of a blizzard...

[Flash] a father with sleeves rolled and tie undone changes a babies' diaper while exhausted mom dozes on the couch... 

[Flash] a 30ish man calls an Uber for a stranger that's had one too many...

….Gillette, for all that is good about men....

Readers get the idea.

But Gillette doesn't.