When an Ad Campagin Bites

An interesting article from the NYTs discussing the previously mentioned 'Brought to you by Dick' Miller Lite campaign. After the campaign failed, Miller went scurrying back to it's old 'Taste's great. Less filling' campaign:

The new Miller Lite TV and radio commercials, print and Internet ads and posters are being produced by Fallon McElligott in Minneapolis, the same shop that created the quirky ''Miller time'' campaign introduced in 1997 by a fictitious adman named Dick. But the new ads bear no resemblance to the old, which were castigated for straying from marketing fundamentals in trying to woo ad-weary members of Generation X with wacky animals, odd characters and bathroom humor.

''I don't think it did very much to sell beer,'' said Bob Keane, editorial director at Adams Media Beverage Group in New York, part of Adams Business Media Inc.

Theses ads never made us want to drink Miller. 

Here's another example of the genre and the first we remember. From Autumn 1995:

Who decided Generation X liked this stuff?