Steve Sailer has another long post about advertising data and a hunch he's had since the 1980s that advertising really doesn't work....

Watching the Yankees back in the late 80s, 87-88, we saw a lot of beer commercials.  Sure, tons of them were lame. You Millennials should ...

The Digital Reader helpfully lists Eight Ways for Authors to Waste Money . Aspiring authors should read the peice and treat every word as...

In Takimag , the great statistician and social scientist Steve Sailer notices something about advertising we've suspected for a few year...