Market This

Ever since we started publishing novels we've been driving costs down.

At this point in our career our greatest cost is advertising.

For years we've been tinkering with our advertising model, ratios of digital vs print etc, etc.

One of the rules we've adopted is 'one and done'. Do the ad in a magazine once and then get out. Our estimate is that the return on an ad diminishes by at least 50% on the next run. You can forget running an ad for an old book. The people who see the ad and buy the book have already done so no matter how long one waits. It is just not a good way to rope in new readers.

Frankly we've long suspected that print and digital ads are superfluous.

We've bee testing that theory with World War 1990: Anzacs. Aside from one ad buy in Australia, something we arranged as a two-fer earlier in the year ,we have bought no adds.

The results speak for themselves. World War 1990: Anzacs has cracked the top 20 in Alternate history in the UK and Australia and his hovering in the 30's here in the USA. Sales a great and at virtually no  cost.

Wither ads.