Men in (not Gillette) Advertising

Watching the Yankees back in the late 80s, 87-88, we saw a lot of beer commercials. 

Sure, tons of them were lame. You Millennials should google Spuds Mackenzie.

But most were by men, directed to men; average work-a-day men. 

Here's one that ran all during the summer of 87, which we found and saw for the first time again yesterday.

This Bud's for all that you do...

Quite right. It's all there, challenge, hard work, adversity, acceptance.

Note the manager argues, 'He was safe!' The umpire simply says, 'He was out,' and walks away.

European readers, arguing with the umps is a time honored baseball tradition.

Later, the ump and his wife are out for a nice celebratory dinner, when who buys them around? Well the manager!

Look closely and you'll see the ump's number is 42. Well played, Bud, well played.