MAPS

Tuesday, April 2, 2019

Tuesday Commercial Break

Here's Lee Iaccoca just after Chrystler turns its first post Federal bailout profit:
The chairman makes his pitch. The salient points, a throw back to better times, the simple fact that they've been 'kicked around.'

Note Iacocca's innovation, ubiquitous now, innovative then: the minivan. 'Not bad for a company that had one foot in the grave.' And look at this, they're going to challenge the Germans (the Germans!) in the luxury car market. Then they're going after the Japanese in the small car market.

In one ad Iacocca addresses all of the American can industries' weak points.

Be the best indeed.

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