Tuesday, May 26, 2020

Growth With and Without

Overall sales have had an extraordinary couple of days. There's nothing to be displeased about. 

We're getting new readers, we know this becuase sales of Arctic Storm are way up, which means people are seeing Three Seas and realizing, wait, this is book 6? Where do I start? We call this organic audience growth.


For years now we've wondered how to grow the audience further. It's driving us crazy, actually. Yesterday we wondered if there simply isn't room for growth. Our corporate suit wife reminded us that that's impossible.


We've grown our audience with overseas advertising. That's how we got toeholds in the UK and Australia. We even did ads in a couple of Kraut magazines which we deem successful. Alert reader(s) will recall that we believe advertising no longer works. We do stuff on social media but people only seem to find us after the fact.

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