Sell This

Steve Sailer has another long post about advertising data and a hunch he's had since the 1980s that advertising really doesn't work. Those interested in selling books, or anything else should grab a coffee and read, What if Advertising on Google and Facebook (or TV) Doesn't Much Work? We agree. We're thinking one day we'll write a Substack piece on everything we've learned about advertising. But for now here's our experience. 

You can advertise all you want, but it won't matter if people just aren't interested. This was our experience with A Line Through the Desert. Advertising worked with later books. We found ad effectiveness reduced by 50% with each run. By 2017 we had a hunch that we didn't need to run advertisements anymore. We were right, and haven't since. The most effective form of advertisement available to us is getting mentioned by Instapundit. This is a well known thing. It's called an Instalanche. 

Speaking of selling books, Kurt Schlichter, who is always right, released his latest, The Split. He reports  855 sales in 12 hours. That's really interesting. We wonder if he's including presales. We guestimate that his KU page reads amount to tens of thousands in that time span.

Yet more advertising...watching broadcast TV in the New York metro area means getting bombardment with 'get vaccinated!' ads. It's total saturation and it isn't working. These ads talk to citizens like they're children.  Because we're a normal human with interests, things to do, etc, we haven't been paying attention to the national vax rate and are stunned to learn it stands at 56%. In New Jersey the rate is, 64%, because Governor Murphy isn't a condescending A-hole. No wonder Biden and left are furious. That is a complete total failure for an admin that promised a 70% vaccination rate by July.