Aspiring authors should read the peice and treat every word as if brought down from Mt. Sinai by Charleton Heston.
This is especially true:
Promoting an Author's First Book
Robin gives monthly seminars in book publishing, and a couple months back she revealed that authors should not start marketing their books until after they have published the third book.
She based this on the observation that readers don't just buy a book by an author they like, they buy as many of that author's books as they can afford. If an author only a single book out, they can only make one sale per reader, which is why they should wait until they have several books to sell.When we published A Line through the Desert we spent a lot of money on advertising, a lot. We might as well have wiped our ass with that money, it would have been more useful.
The advice to wait a few books before running a serious ad campaign is spot on and in this day and age you can get word of your book out there through social media for free.
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