Monday, July 8, 2019

Paralyzed by Choice

OMG! We have this problem:
Stuck between The Rock and “A Quiet Place”? You’re not alone.

Nielsen’s new Total Audience Report found that the average TV viewer takes seven minutes just to pick what to watch.

Chalk it up to too much choice. The proliferation of streaming services such as Netflix and Hulu and video-on-demand (VOD) options is leading to “paralysis among consumers,” according to Deadline.

Homes with internet-enabled TV-connected devices spiked from 67 percent to 72 percent — and households with subscription VOD services rose to 70 percent from 65 percent, Broadcasting & Cable reports.

Still, among adult subscription-video-on-demand (SVOD) users, only a third of them bother to browse the menu to find content, with 21 percent saying they simply give up watching if they’re unable to make a choice when bombarded with options.
After the Stroocklettes are in bed we come downstairs....and sift through the cornucopia of programing options. Seven minutes, the article says, we can take half an hour. Indeed, sometimes we just give up. 

For years we've tried to find new stuff to watch, to get out of our comfort zone, so to speak. How many times can you see The Caine Mutiny or Rio Bravo? It's dangerous to get stuck like that.*

Which didn't prevent us from watching Return of the Jedi the other night. There is great comfort to be had, after all.

There is no such thing as the 'good old days' we used to tell our students, but sometimes we miss the TV of our youth. Ahhhh Thursday night...say it with us, Gen X: Cosby Show, Family Ties, Cheers, Night Court.

*The other night we found Porkchop Hill, which believe it or not, we'd never seen; 3.5 out of 4 stars.

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