Republican political guru Karl Rove, often derisively called ‘Bush’s Brain’, managed George W. Bush’s two successful presidential campaigns in the 2000s. Rove focused on defending the red, Republican leaning states and maximizing conservative turnout in battleground purple states like Florida and Ohio. However, the Bush-Rove brand of free-trade and open-borders conservatism was unpopular with white working-class voters in Rust Belt states like Michigan, Pennsylvania and Wisconsin, states no Republican presidential candidate had won since 1988. As such, Rove’s strategy was inherently defensive. The Rust Belt became the Democrat’s Blue Wall, invincible against Republicans. Republican nominees John McCain and Mitt Romney stood little chance in these states in 2008 and 2012. In 2008 McCain’s campaign publicly gave up on Michigan.
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